Cold calling is really difficult as it involves multiple variables and takes a lot of time and still does not guarantee any conversion.
But is it necessary?
Oh well. For69% of buyers, Cold calling is a compelling way to research buying decisions. So if you don't take cold calling seriously, you're missing out on many valuable opportunities.
we compile15 COLD CALLING SCRIPTSfor you in this article to turn on your cold calling game. So, without further ado, let's get started.
- Let's start with a generic cold calling script
- When you need to reach the decision maker
- Your goal is to set up a demo call/meeting
- When your call goes straight to voicemail
- How about a value-based sales pitch template?
- When you try to explain your journey
- Position yourself as a networking champion
- If you need a quick reply as soon as possible
- Do you have a one-line value proposition?
- If your goal is to generate user recommendations
- If you are trying to build a relationship
- When you don't get a response from the prospect and need to follow up
- You may also need to follow up via voicemail.
- What if your prospect objects?
- Personalized opening statements can work wonders
1. Let's start with a generic cold calling script
Here's one of the basic cold calling scripts to get you started:
Hello (name of prospect),
I will be brief as I know you are a busy person. I called you to say that we are experts at (mention your expertise) and can help you with (mention the best features of your product/service).
If you have time, I would like to ask you a few questions. This is to find out if our product can benefit you in any way. Would you feel comfortable answering these questions?
If the prospect asks you to proceed, you need to ask a number of interesting questions as follows:
- Are there areas of your current product/service that you are dissatisfied with?
- What three problems related to your current product/service would you like to solve immediately?
- Are these issues affecting your business? If yes how?
The purpose of this call script is to collect more and more relevant information from your prospects. Don't expect to convert with this sales script. Also, customize this script based on your organization's offerings and the needs of your prospects.
2. When you need to reach the decision maker
Lucky are the sales reps who get to have their first sales pitches with decision makers. In most cases, you have to spend a lot of time with the gatekeepers before reaching your prospect.
No problem. We are here with a call script that can help you get past the gatekeeper. Here it is:
Hello (name of bouncer),
I'm (your name) and I was wondering if I could ask you a favor. I am looking for (name of potential customer/decision-maker) to be responsible for department X.
Can you tell me how to do this?
Monitoring:If you don't already know the bouncer's name, ask first.
3. Your goal is to set up a demo call/meeting
Selling your product doesn't happen that easily. Needs time. So don't ask your prospect to buy from you on the first interaction. Instead, ask them to book ademo call. Remember, you want to gain their trust first.
Here's a cold calling sales script to help you:
Hello (name of prospect),
This is (your name) from (your company name). I recently came across your organization.
I found it to be one of the fastest growing companies in the (potential industry name).
I hope this is a good time to talk? I promise to be brief. Many of our existing clients belong to (name of prospect's industry) and have successfully achieved growth in (your experience) with (name of product/service you wish to launch).
Does that sound interesting to you?
Why don't we schedule a quick demo call next week to explain our product and how it can benefit your organization in terms of both time and money? I'm free on Monday and Tuesday next week. it works for you
4. When your call goes straight to voicemail
You can't expect all your calls to be received. Sales reps are aware that many of their calls go straight to voicemail.
So how about a call script for all those voicemails? Please:
Hello (name of prospect),
This is (your name) from (your organization name).
I'm calling to talk to you about our product (product name) and how it can help you with your current challenge (the challenge you are facing). I just wanted to get on the phone with you to find out more.
You can reach me at - (your phone number).
This call script is more like a cold contact, telling your prospect what to do next to get in touch with you. But again, you can customize it to suit your needs.
5. How about a value-based sales pitch template?
We know that classic cold calling isn't exactly aimed at conversion.
It's more about building relationships and getting to know potential customers better.
But what would you do if you only had one chance to convert a prospect?
In this case, you need to create one of the cold calling scripts that can impress the prospect on the first try. Also, make sure you are fully aware of the prospect's issues. Since you only have one chance to convert, you can't risk losing it.
Here is a call script to help you:
Hello (prospect's name), do you have a minute?
If the prospect says "yes,"
That's great! I am sure you are a busy professional and I respect the value of your time. However, I understand that your organization (mention organization name) faces a critical challenge (mention challenge). If my research is correct, your customers will also be dissatisfied.
am I right
The prospect says: "Yes, partly true, but..."
Now you need to listen to the prospect and ask contextual and relevant questions to better understand the challenge. Then answer:
I understand. (name of your organization) can help you (mention your services that can solve the prospect's challenge. Don't be general here. Be specific).
We also helped with the same issue (mention some competitor brads and how you helped them).
Now they have successfully completed and achieved this challenge (mention some results).
This discussion can go further. If all goes well, you can convert a new lead right on the call.
6. When you try to explain your journey
Are you trying to establish credible authority during your journey?
Here's how to tell your story to engage potential customers:
Hello (name of prospect), I am (your name) from (name of your company). It is my mission to support an organization in its digital transformation process every day. I think I can help you find a solution to (a prospect's problem). Would you like to explore this further?
This type of call script can help you gain the trust of your potential customers and increase their interest in your journey.
7. Position yourself as a networking champion
Positioning yourself as a seller doesn't always work for potential customers. Do you want to make a difference? Start positioning yourself as a networking champion.
Here is a call script for it:
Hello (name of prospect), I am (your name) from (name of your company).
I've worked at (industry name) for over five years. Some of our clients in this industry believe in our services, including (name some of your clients who are also the prospect's competitors).
We help them with (some of the critical challenges for the specified industry). I was wondering if I could schedule an introductory meeting to get to know your business better and to discuss how we can help you.
Does that sound right?
This call script might not help you convert a lot of leads, but it can certainly help you with networking.
8. If you need a quick response as soon as possible
Here's a short sales pitch script that can generate an instant response from your prospects:
Hello, this is (your name) from (name of your organization).
Are you currently looking for a solution to (a challenge the prospect is facing)? Our company can help you with this.
Would you like to discuss this further?
You will most likely get a quick response from this sales pitch script. However, the answer can be yes or no. So be prepared accordingly.
9. Do you have a one-line value proposition?
In the case of SaaS prospecting, a one-line statement of individual value is very helpful.
When you start giving your SaaS prospects only brief, relevant information, rather than showering them with tons of resources, your chances of conversion can increase.
Here is who we refer to:
Hello (prospect name), this is (your name) from (company name).
I was wondering if you wanted to know about a sales intelligence tool that can help you understand the intent of your prospects and train your sales reps in the most compelling lead conversion hacks.
Is this something that interests you?
Here we discuss the value proposition of our product. Of course, you can customize this based on your product specifications.
10. If your goal is to generate user recommendations
Cold calling isn't always about acquiring new customers or generating leads. Sometimes you may need a call script to generate referrals from your customers.
We have a call script that can help you with this:
Hello (name of prospect),
This has caught my eye (mention some of your recent activities that demonstrate your loyalty to your brand. This could be a purchase or regular sharing of your content on social media). I was wondering if you could do me a favor.
Do you know someone in (Industry Name) who would like to achieve great results with our solution? We are offering your friend an extended 3-month trial period.
As a thank you, we're offering an X% discount off your monthly subscription fee for each friend you refer.
Can you think of someone who could put our solutions to good use?
You can add more personalized offers to this cold calling script to grab your customers' attention.
Monitoring:For this offer you should only call your best customers. How to discover them:
- People who regularly share their social media posts
- Customers who have achieved significant results with your software
- Customers who have been connected to you for more than six months
Identify these customers and try to convert them into loyal customers with suitable offers and discounts.
11. When you're trying to form a relationship
Let's say your cold calling goal is to build a relationship with the prospect.
Here are some tips to include in your sales pitch script:
- Start by grabbing your prospect's attention.
You can easily do this by calling them by their first names. Example:Hello (prospect's name), how are you?
- Next, introduce yourself.
State your name and where you are calling.
This is important to build trust. Example:I am calling (your name) from (your organization name).
- Now mention why you are calling. Honesty always pays off.
Example:I'm calling to set up an introductory meeting with you. I was wondering if you would like to learn more about our product (mention the product name) and discuss how it can benefit you.
These are the mandatory elements of a cold calling script forsoftware salesor SaaS prospecting. Based on the prospect's response and interest, you can discuss further.
12. When you don't get a response from the prospect and need to follow up
Prospects don't always respond. Mainly because they are really busy and forget to answer your cold calls.
Here's a call script perfect for tracking:
Hello (Name of prospect), I will call you back as agreed. I hope this is a good time. Have you had a chance to check my email yet?
If the prospect says "yes,"
Excellent! As mentioned in my email, our (mention your products/services again) can help you generate (potential results).
This is a quick call to see if we can be of any assistance to you. Do you mind if I ask you a few questions to clarify your needs?
This calling script is partly adiscovery calland partially a follow-up. Your motive should be to fit into your prospect's schedule so you can start or continue the sales pitch.
13. You may also need to follow up via voicemail
If you didn't get a call from the prospect, you might find this sales call script useful for voicemailing the prospect:
Hello (prospect name), I left you a voicemail last week regarding our product (product name) and was hoping to find a good time to discuss this further.
I just wanted to remind you that we (a one-line value proposition). I was wondering if I could show you how we generate (potential outcomes).
Would you like to set up a phone call to discuss this further?
14. What if your prospect objects?
What if you get a direct objection from your prospect?
Here is a cold calling sales script that can help you in this situation:
“I understand that this is not on your priority list at the moment.
But we list anyway to ask you to have a quick chat with us.
This can help you learn more about our product and assess your needs effectively. I would ask you to give me five minutes of your time to discuss this further.”
But remember, if the prospect's answer is still "No," don't push them any further.
15. Personalized opening statements can work wonders
Ever thought of using a custom opening statement for your cold calling?
Here is an example of such an opening statement:
A friend of mine is an alumnus of (applicant's university name). I've visited the campus a couple of times and loved it. What year did you graduate from there?
Well, the prospect may or may not open up in response to that. But if you do, don't hesitate to continue the conversation.
Make your unwanted calls count with Salesken
You are looking for a perfect oneSales-Enabler-ToolWho can coach your sales reps, help them with their dos and don'ts, and create custom cold calling strategies for your sales reps?
Salesken's Good Call Engine harnesses the power of artificial intelligence to create a unique winning call profile for your business. And SalesKen's Voice of the Customer analysis gives you first-hand insight into your customers' biggest concerns and pain points, so you can proactively address them in your customer communications.
Salesken will help you:
- Identify the conversation snippets that influence your prospects the most.
- Learn how your top-performing sales reps handle customer objections. You can replicate these winning strategies in your team.
- Use Salesken's state-of-the-art emotion detection engine to determine if the customer is responding positively to your pitch and adjust your conversation topics accordingly.
- Provide real-time support in the form of tips to make conversations work.
Arrange a demo now!See for yourself how Salesken can help you close 74% more deals! If you find cold calling difficult, we're on your side. A cold calling script is dynamic in the sense that it varies based on industry, buyer persona, market geography, sales seasonality, and other factors.