20 Cold Calling Scripts To Change Your Sales Game - UpLead (2023)

Cold calling is hard. It takes a long time and is full of rejection. And when you reach the right prospect, you have very few valuable moments to properly explain the value of your option to them. That's why we've put together 20+ cold calling scripts to help you and your team make cold calling as effective as possible.

With these templates, you can start your own scripts, improve existing ones, and brush up on your techniques.

Cold-Calling-Skripte: Quick Links

  1. 20+ Best Cold Calling Scripts and Examples
  2. Anatomy of a Cold Calling Script: Best Practices

20+ Best Cold Calling Scripts and Examples

Here are the best cold calling scripts to suit all your needs.

1. Basic Cold Call Template

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This very simple template ofMarketMeGoodis the perfect start to any cold call. It focuses on tone and the types of words to use while keeping it short and sweet. You can easily customize this very simple template to suit your business needs and it works well as a cold calling template.

why it works

The main purpose of the template is to collectlots of information with few questions. You can use the template and customize it to fit your business needs (and your target customer profile).

Modify the template with the right prospect questions to make it work for your business. Then add the correct process for each positive or negative response.

Better for:

Any business that needs a simple and customizable cold calling template.

2. Host a meeting

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The best way to sell anything is through a personal pitch. This cold calling script ofSales outsourcing serviceallows you to turn a phone conversation into a face-to-face meeting.

why it works

This cold calling script is designed to turn your phone contact into a face to face meeting in as few lines as possible. With that,You tell your prospect that you value their time. So you ask them to schedule a better time to sell your product.

While you sacrifice some of the time you would use to qualify for the lead, you gain much more by getting your foot in the door. That way you don't have to depend on your ownEconomic Development Representativesto close the sale during the initial contact. Instead, you can delegate this responsibility to a specialist vendor.

Better for:

companiessell locallywith a strong qualification process before the first contact.

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3. Customize your cold calling script in Word

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If you're looking for an option that appears in Word to get started right away,hubspothas the perfect solution.

Why it works:

HubSpot offers great value to sales reps, and this template is no exception. It walks you through every step of your cold calling process, from your introduction to an appointment to close the sale. and so?shows you how to use as few words as possible.

You can also use each step to write your cold calling scripts directly in the template.

Better for:

Companies looking for a complete, simple and effective template.

4. The path to the decision maker

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Reaching the right person is much easier with this simple templatesales partner. It helps you connect with the person you're communicating with and can help you reach the right potential customer.

why it works

In most cases, your call has to go through at least one person before reaching the decision maker. You have to deal with the secretary, assistant or other subordinate of the person you need to communicate with.

The best way to control this process is throughConnect with the person you are talking to and make them an ally, instead of an obstacle.

This simple template will help you connect and make yourself memorable to the gatekeeper, which may even prompt him to reach out to the decision maker regarding the call.

Better for:

Sales representatives reach potential customers in large companies or decision makers in senior management.

5. Establishing a cold calling process

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Developing a great cold call is more than just finding the right words before you pick up the phone. That's why Ryan Stewart is urging people to do it."steal" this cold calling process template.

why it works

This template goes beyond the traditional script and tells you where you are in the sales process. It also shows you the script to follow, from start to finish.

With it, your sales team canEasily see where they are with a hintand know how to proceed. You can help them collaborate while keeping your sales goal in mind.

Better for:

Sellers looking for a script for each part of the sales process.

6. Get recommendations

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The best way to find new clients is through referrals. This cold calling script ofSmall Business Matchmakingallows you to see how you got your information in a simple and organic way.If you want to build a specific structure and don't necessarily want to read or follow your script verbatim, you can usea free smart cold calling and sales script generator.

why it works

Referrals are incredibly effective and should be treated as a priority. As you can see, this script places the recommendation at the beginning of the call after only a short introduction.

The faster you can let your leads know who referred them to you,the easier it will be for her to open up to you.

This script also makes it easier to bypass the gatekeepers, letting them know that this isn't just any sales pitch. Rather, your call has already been approved by someone else.

Better for:

Every referral sales call when you tell them about the referral is paramount.

7. Approaching a crisis like COVID-19

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Many companies have already prepared for the COVID crisis in order to survive it. The focus of this scriptjust call isFocus leads tactfully during this (or any) crisis.

why it works

Every crisis creates opportunities. However, it can be a terrible approach to call on a business trying to survive a crisis to sell them something if it's not handled properly.

This script will help you approach your prospects tactfully and navigate through potential objections. This allows you to position your product as the solution they're looking for, rather than cutting another expense that should be budgeted for.

To make it work, do your homework and find out what your prospects' needs are during your call.

Better for:

Companies that want to position their products as a solution in a crisis.

8. Planning a demo presentation

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If the purpose of your call is to schedule a demo, use this script forfuel increaseIt will help you get there as soon as possible.

why it works

This script focuses on one thing: scheduling a meeting as quickly as possible. If you do extensive research beforehand, your cold call can quickly turn into a meeting where you can control a sales process more effectively than with a phone call.

With this script, you don't just focus on getting the meeting, you also doshow your respect for their time.

Better for:

B2B companies are looking for great B2B sales call scripts that focus on selling demo meetings.

9. Get to the boss

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The future millionairegives you a great sales pitch script that will get you straight to the boss.

why it works

Asking to “talk to the manager” can be associated with negative feelings. This sales script will help you connect with the person who answers the call.

By asking for a favor, you are also mentally preparing them to help you find the right person to call the shots.

Better for:

Call screening when you don't have all the information before cold calling.

10. Perfect your openings

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Do you want to personalize your calls? These little openings for cold calling scripts fromKaufenhelp you connect with your potential customers instantly.

why it works

You've done your research, why not show it off? You can start your call by building a relationship with your prospect by finding common ground. This way they will be more relaxed and open to your solution.

When using these custom openings, pay close attention to your tone. Do itas kind as possibleto avoid sounding threatening or awkward.

Better for:

Companies with strong lead research.

11. Ranking from the start

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One of the best selling strategies isto qualifytheir perspectives correct. This script ofSmall Business Matchmakinghelps you collect as much information as possible about a potential customer during a cold call.

why it works

Information gathering is time consuming; The last thing anyone wants is to spend a lot of time on an unplanned phone call.

With this cold calling script, you cancollect as much information as possibleabout the lead organically, saving you and your lead valuable time.

better for

Sellers who aren't sure if their prospects qualify to close the sale.

12. Provides instant value

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If you want your potential customers to know how much value they can get from your solution,run magazinesyou have a great phone call script to handle it without sounding pretentious.

why it works

Sometimes the best time (for you and your prospects) is to let them know right away how your solution can help them. Use this script to frame your perception of the value of your solutionSave your prospect time.

Better for:

Sales teams with many leads and little time.

13. Make your solution sound unique

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If you want to be memorable, use this scriptSales outsourcing serviceit's the perfect way to add rarity to your product.

why it works

Making your solution sound weird and unique will grab your prospect's attention faster and keep it longer.

This calling script will help you with that.create a sense of discoveryand make sure your potential customers hear what you have to say.

Better for:

Companies with an attractive feature or offer for a product.

14. Offer special offers

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Speaking of special offers,just callhave thebest way to place themwhile avoiding sounding "spam".

why it works

You're used to seeing a lot of spam emails offering savings, just like your potential customers. So you need to get your offers right, which separates them from something that seems to belong in the spam folder.

This script helps you take advantage of discounts and sales by using them as closing tools instead of the typical marketing pitch.

Better for:

Stores with attractive and temporary offers.

15. I received a callback

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The response "Can I call you back?" is usually the polite version of "I'm not interested." This script ofsellerIt's great to give yourself a second chance.

why it works

Charlie Cook suggests that cold calling has aSuccess rate of only 2%. The best way to avoid failure is to prepare for it. This short script can help you with that.turn a polite, no answer into a yesacknowledging that this is a rejection and asking for only two minutes of your time.

If your prospect is still on the phone after you answer, they will most likely give you a few minutes to finish your presentation.

Better for:

Sales teams with a high bounce rate who want to achieve theirssales quotas.

16. Identify your weak points

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Once you have your prospect's attention,lucidpresshelps you get to your pain points to position your product as your solution.

why it works

Usually the number one reason you reject a sales pitch is because you don't want someone to sell you something you don't need.

By starting with your prospect's pain points, this is possible.Let them express where they have problems.. With this tactic, you can rate them and find the solution that best suits them. And since you'll listen to them when they tell you where they're having trouble, chances are they'll listen to your suggested solution.

Better for:

Businesses that want to qualify and resolve specific issues with a single call.

17. Use social proof

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If you don't have any recommendations, use this scriptG2-SpurBecause using social proof is a great way to earn your potential customer's trust.

why it works

With social proof, you tell your potential customers that they aren't the only ones having problems, but that they can join others in solving them.

Social proof is a great optionEarn the trust of your leadand show them why your solution works.

Better for:

Businesses with high-profile clients or clients the potential client already knows.

18. Responding to "I don't have time"

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This simple scriptPipedrivelets you get around the most common sales hurdle: "I don't have time."

why it works

Pique their interest by acknowledging the prospect's feelings and letting them know how other people have said the same thing and changed their minds.

If someone else has changed their mind, maybe you could take two minutes to find out why.

Better for:

Sales teams selling solutions with high rejection rates.

19. Dealing with rejection

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The most common result of any cold call is a rejection.sellerhas this great script to help you find more leads when your sure prospect isn't going to buy.

why it works

If rejection is the usual response, you need to find a way to use it to your advantage. By asking for referrals after seeing that the cold call is about to fail, you can getvaluable information about someoneready to pick up the phone and talk about your product or service without wasting time.

And if you don't get anything, it's not like you're risking anything by asking for it.

Better for:

Every call after the lead is certainly not a purchase.

20. Leave a voicemail

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Sometimes you can't talk to anyone.Pipedrivehas a great script by Bob Bentz to help you leave a voicemail that turns into a callback.

why it works

This voicemail gives your prospect all the information they need to qualify and call if they want more information.

If you can get a prospect to pick up the phone and call you back, you have a better chance of converting.increase exponentially.

Better for:

Any cold call that is not answered.

21. Follow up with your voicemail

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Finally,Pipedriveit also helps you track your voicemail in the same style.

why it works

Sometimes potential customers want to call you back, but forget. And sometimes your needs switch between voicemail and the follow-up call.

keeping it shortuse as little time as possibleto determine if your prospect hasn't called you back due to an external issue or simply disinterest.

Better for:

Anyone who wants to follow up on a voicemail as quickly as possible while keeping the door open for a sale.

Anatomy of a Cold Calling Script: Best Practices

Always keep these 5 best practices in mind when cold calling:

1. Help your prospect feel confident

Nobody wants to be surprised by a sales pitch. Most people would rather end a call than let it go on for too long and waste time.

Helping them feel confident during the call will familiarize them with your solution and make them more likely to listen to your sales pitch.

How to use it: Start talking to them with a smile on your face. Keep your tone friendly and relaxed. They don't call the next number on your list. You are calling a potential new client with whom you can develop a professional relationship.

Make sure your tone reflects your desire to talk to them and your empathy when you receive an unexpected call.

2. Do your research

Your potential client may not know you, but you should. Gathering as much information about your prospect as possible can help you identify potential roadblocks and pain points. It can also help you build common ground and treat them like a real person instead of just a lead.

Apply today:

A strong qualification process is the best way to learn from your potential customers. However, this tactic can be time consuming and may not suit multiple potential customers. Get detailed profiles with UpLead and download a highly specific onelist of phone numbers.

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drive upgives you great profiles that your leads can develop for your team, even if they've never seen them. And it can help them know who to call as soon as possible.

Start your free 7-day trial of UpLead

Lead generation doesn't have to be so painful. UpLead makes it easy to connect with quality leads and prospects to grow your business.

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3. Practice your script

The last thing you want is to sound like you're reading a script when you call someone, even when you're doing exactly that. This practice will instantly turn off your potential customers and reveal a sense of unprofessionalism.

How: Host mock calls among your team to help them figure out how to pronounce words and find a pitch that works for them. Motivate them to make the script their own and adapt it to the person they are calling.

4. Check calls regularly

To make sure your team is performing well, you need to listen to your calls. This practice can help you identify common bottlenecks and help your teammates improve valuable insights.

Procedure: Ideally, you should have access to randomly recorded calls from each of your sales reps for verification purposes. Choose one and listen to the conversation with your salesperson. Be sure to congratulate them on what they did well and explain things they could have done differently.

5. Create a strategy

For the best results, you should plan for this. Create a strategy to avoid common roadblocks (like rejection and gatekeepers) and have a clear sales process for your prospects.

Procedure: To make sure your scripts are relevant, analyze your market. Keep an eye on dates and find out the best times to reach your potential customers. Make sure your script can fit the personas of your clients and create a strong, well-rounded lookoutbound sales strategy.

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Caltakquise-Scripte: Conclusion

Cold calling isn't always easy. But with these scripts, you'll be more prepared than ever to make your calls.as efficiently as possible. To make sure you get the most out of your sales pitches, check out ourTips for Cold Calling.

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