30 Cold Calling Scripts That Will Get You More Meetings

Cold calling gets a bad rap, but it can actually be a very effective B2B outreach strategy.

More than the halfof C-suite executives prefer sellers to contact them by phone, and 69% of buyers accepted at least one cold call in the last year.

The key to effective cold calling is preparation and a data-driven approach.Cold-Calling-SkripteIt can help sales reps test, track, and master the exact words that are likely to turn a cold call into a meeting or demo.

In this article, we'll go over everything you need to know about cold calling scripts, including how to create one, some best practices to follow, and 30 easily customizable cold calling script templates to get you started facilitate.

This is what we will cover:

What is a cold call?
Why cold calling scripts are important in sales
Elements of a successful cold call
How to create a cold calling script
30 Cold Call Scripts [Templates]
Tips for cold calling

What is a cold call?

A cold call is a reach andprospectingStrategy used by B2C and B2B salespeople. Cold calling is used to introduce a brand, product, or service to potential customers in a friendly, non-intrusive manner.

The peculiarity ofLizardSales reps reach out to prospects who haven't yet shown interest in the product or service. With a cold call, the prospect doesn't expect to be contacted, but that doesn't mean they're not interested in your call.

It's important to note that the goal of cold calling is not to make a sale. Most cold calls are designed to encourage small-scale conversions, such as B. booking a demo or simply planning an additional sales pitch. The main goals of cold calling arebuild a good relationshipand to allow time for a more in-depth discussion.

Great salespeople know that effective cold calling starts with research. Even if potential cold prospects haven't interacted with your business yet, you need to make sure everyone on your cold prospect list closely matches youideal customer profile (ICP)and that you are very familiar with the details of your buyer persona.Cold calling is a popular strategy inoutbound sales. It is most effective when combined with other outbound selling strategies as well as inbound selling methods.

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Why cold calling scripts are important in sales

A great63% of salespeoplereport that cold calling is their least favorite part of the job.

And it's hard to blame them: cold calling doesn't necessarily come easy and can be fraught with rejection and awkward interactions.

But what most cold calling salespeople get wrong is their mindset. Many sales reps mistakenly take an ad hoc approach to sales pitches because there isn't a pre-existing relationship to conduct the conversation.

While it's true that cold calling can have a lot of unknowns for a seller, it's not a good idea to go about it without a plan. Nothing says unprofessional like an unprepared cold call.

But for those who can implement a well-planned cold calling strategy, the approach can be very effective. The truth is that many buyers actually arevery receptiveto a cold calling approach. It just has to be done right.That's why cold calling scripts are so important in sales. They help salespeople engage in cold contacting prepared and confident. Cold calling scripts are strategically designed to allow sales reps to get their foot in the door with a friendly, no-obligation introduction to your product.

When executed correctly, a cold calling outreach strategy can help sales teams generate more, better quality leads and ultimately fulfill and surpass them.sales targets.

Elements of a successful cold call

Creating a successful cold calling script can be a balancing act.

Above all, you want to be respectful of the prospect's time. His call is almost certainly a break in your day; Make sure to maintain a humble attitude and be grateful for every moment the prospect shares with you.

That being said, you need to use your limited time strategically. Your job is to make a good first impression, create curiosity about your product, and winscheduled time in your calendarwith as little intervention as possible.

That's why planning your cold calling is so important. Cold calling scripts help sales reps stay in the loop and convey their key points efficiently.

Check out the sample cold call script below. Describes the basic elements of a successful cold call.

Introduction and relationship building:This is where you identify yourself. Don't forget to include the prospect's name as well. How you approach building trust and relationships depends on the preferences of your buyer persona. Some may be receptive to a more intimate approach, while others want to get straight to the point and prefer limited small talk. Make sure your tone here is confident, energetic, and articulate.

Classification and Positioning:Again, your specific approach will depend on what you already know about your prospect and what are the top things you want your prospect to know about your product. And depending on how much extra conversation your prospect can handle, you might want to ask a fewopen questionsto further qualify them. If you can, try to mention one or two impressive results your product has achieved that are relevant to the prospect's needs.

Closure:Cold calling conclusions must be firm, direct, and clear. Ask for a specific date and time for the next meeting; It helps secure engagement rather than letting the prospect choose. Communicating the purpose of the upcoming meeting as well as the length of the meeting will also make the prospect more likely to agree.

How to create a cold calling script

The following steps will help you create a reliably successful cold calling script that you can easily customize and customize for individual prospects.

Create and/or study your ICP and buyer personas:You'll be more successful with cold calling if you're calling people who are likely to be interested and will benefit from your offer. You can also gather information for this step by looking at the common characteristics of your most successful customers.
Make a short list:A single cold calling script won't work for each of your customer segments. Try segmenting your list before you start creating your script. it will help make each one more personal and specific. LinkedIn and othersprospecting toolscan help you identify these prospects. Try to start with a list of around 20 or more.
Research, research, research (and then some more research):Despite the seemingly spontaneous nature of cold calling, the most successful ones are always well researched and planned in advance. You need to know the details about each prospect's job title, their most likely challenges and team goals, and their company and industry as a whole. Perhaps most importantly, you should know how to pronounce the name of each prospect.
Specify your destination for the call:Are you hoping to set up a demo? Need one more sales pitch before you can order with confidence? Maybe you're just waiting for the prospect to check their email? Most cold calls have "small" goals; no knowledgeable sales representative is waitingmake a bargainon a cold call Instead, the goal of a cold call is to get to the "next yes." The specific objective is less important than making sure you know what it is and how to apply directly.
Imagine:Always identify yourself (and name your organization; helps with brand recognition) at the beginning of a cold call. Make this part quick, clear, and professional. You may also consider asking for 60 seconds of your time before proceeding to the next section.
Build a good relationship:This is where your research comes into play. Personalize the cold call with the details you learned about the prospect. For example, you could mention if you've seen your organization in the news recently. You can also ask a question relevant to their industry or congratulate them on a recent promotion or achievement. It's about starting the conversation on a positive, personal note.
Position yourself by identifying your pain points and challenges and demonstrating your value:Depending on how much time the prospect is giving you, now is the time to offer and gather information that will help you better determine how to proceed in the sales process. Learn about the prospect's challenges, goals, and attempts to find a solution. Talk about how your product will solve their problems; Prove your credibility with examples and strong metrics when time allows.
Prepare for objections:Not finding all cold callerssales objectionsbut many will. Don't let that discourage you. It's perfectly normal for potential customers to be reluctant to speak to you right away, or even agree to a follow-up call. That doesn't mean you did anything wrong. The most successful cold callers plan for these objections and use proven scripts to overcome them. You should practice each one until it is as familiar as the introduction.
Ask for an appointment:The final part of cold calling is the question. Some consider it the call-to-action (CTA) of cold calling. This part should be clear, concise and extremely specific. A weak or ambiguous request makes it easier for the prospect to say no.

Repeat this process, testing your scripts as many times as necessary to capture the exact words that work time and time again.

30 Cold Call Scripts [Templates]

Here are 30 unique and effective cold calling script templates that you and your team can use and customize as needed.

1. Basic cold calling script

The following template meets the needs of almost any basic, basic cold calling script.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY]. Do you have a minute?
[The prospect (hopefully) agrees.]
Excellent! I am [YOUR ROLE] at [YOUR COMPANY] and we specialize in [VALUE PROPOSITION #1], [VALUE PROPOSITION #2] and [VALUE PROPOSITION #3] for companies with [DEMOGRAPHICS #.#1] and [DEMOGRAPHICS # 2 ] ] as [PAIN POINT/CHALLENGE]. Does that ring?
[Prospect agrees.]
Can I ask three quick questions about [the prospect's company]? It takes less than a minute to see if we're a good match.
[Ask three well-researched questions relevant to the benefits of your solution.]
Thank you for all this information. It sounds like [PRODUCT] might be a good fit for your needs. I would like to make an appointment to give you a short demo; It only takes 20 minutes. How about [DATE AND TIME]?

2. Script recommended by a colleague or friend

A recommendation from a mutual friend or co-worker can be a great way for cold calling to get a foot in the door with prospects. Say the name of a mutual contactadds confidenceand credibility in a situation where there is not much background information about who you are or why else you are calling.

Hello [POTENTIAL NAME], my name is [YOUR NAME] at [YOUR COMPANY].
I'm calling because our mutual colleague, [COLLEAGUE NAME], suggested that I contact you about your success with our product [PRODUCT]. [COLLEAGUE'S COMPANY] saw [IMPRESSIVE AND SPECIFIC RESULT] and mentioned that you discussed the topic at the show last month. They thought you might be a good fit.
I'd love to show you a demo and explain how we were able to help [COLLEAGUES NAME] and [COLLEAGUES COMPANY] achieve such a high ROI in such a short amount of time.
Do you have 20 minutes on [DATE]? My calendar is open so let me know the best time for you.

3. The script for prospects

You might get lucky and find "cold-calling" prospects who happen to be a little warm.Sales Engagement SoftwareIt can help you identify unreached prospects who may have been showing subtle buyer signals that can help get your cold calling off the ground.

Good morning [NAME OF POTENTIAL POTENTIAL]. I am [YOUR NAME] from [YOUR COMPANY]. How are you doing?
Just a quick call as we are already working with a few organizations with demographics similar to yours: [SPECIFIC DEMOGRAPHY #1], [SPECIFIC DEMOGRAPHY #2], looking for [SOLUTION]. I noticed that you shared some articles on this topic on LinkedIn; It seems that this is already in your head.
Do you have a few minutes to talk about the different ways we can help you get your [SOLUTION OFFER] where you want it to be? How does [DATE AND TIME] sound?

4. The script for uninterested prospects

At the other end of the spectrum are completely disinterested prospects. These are the ones that turn cold calling into cold calling.

You know which one: These leads are ready to hang before you even finish your presentation.

Remember to put up with this kind of cold calling. It's not personal. Just do your best to get a firm response from the prospect before the conversation ends.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY]. i know you are busy Do you have 45 seconds to chat? I have two questions, three at most, and then you can hang up. I can jump?

From there, present your top 3qualifying questionsand/or indications of value. Ideally, this will help you get your foot in the door long enough to move the conversation to email until you've warmed up more, or even arrange another sales pitch. Even a clear "no" is not the worst case, at least it is an answer.

5. The view, which is a little stuffy

Ideally, most of your cold calls will be sent to prospects who are likely a good match. But that's not 100% the case. Some cold calling prospects may not be a perfect match for your target audience.

Use this cold calling script to gauge how close and interested an ambiguous prospect is to a match.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY]. I found your name on LinkedIn. I was hoping to talk to you a bit about [PAIN POINT/CHALLENGE]. Do you have three minutes to chat? I promise you it won't take any longer.
[Prospect agrees.]
Gracias.
May I ask how you have tackled [PAIN POINT/CHALLENGE] so far? How was it?
[Prospect replies.]
Have you heard of [SUCCESSFUL CUSTOMER]? Their demographics are similar to yours: [Similar Demographics #1] and [Similar Demographics #2], and they were able to achieve [Successful Score #1] and [PAIN POINT RESOLUTION].
[Prospect replies.]
May I ask what is stopping you from looking for another solution?
[Prospect replies.]
It sounds like [YOUR COMPANY] would go well with these parameters. Can we arrange an appointment next week so we can discuss your specific needs in more detail? Does [DATE AND TIME] work for you?

6. The perfect script for prospects

Every once in a while, you'll come across the perfect cold call prospect. These are the ones who are a perfect match for your ICP, who have a clear need for your product, and whoseLinkedIn-ProfileShow top opportunities for you to build a selling relationship.

7. The Super Fast Elevator Pitch Script

No matter how good a fit some cold calling prospects are, the hard truth is that they're almost always busy when you call them cold. That is the nature of the animal.

Use this concise and to-the-point cold calling script when your prospect is pressed for time.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY].
[SOLUTION] is our main focus at [YOUR BUSINESS]. Do you have 90 seconds to learn more about the different ways we can help [SOLUTION] with features like [FEATURE #1], [FEATURE #2] and [FEATURE #3]?
[Prospect replies.]
Excellent! In [YOUR COMPANY], [VALUE PROPOSITION #1], [VALUE PROPOSITION #1] and [VALUE PROPOSITION #1]. A 20 minute demo is a great way to see it in action. Can we make an appointment next week? How about [DATE AND TIME]?
Alternative for a negative answer: No problem, I know it's a busy time. Will I call you back at [DATE AND TIME]?

8. Script of the prospect who needs control

One way to get the cold call prospect involved early on is to give them a choice about how to proceed with the call. This makes you less likely to get cut. Once they've made a decision, they care a little more about how the call turns out. It gives them a sense of control over the call.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY].
I'm calling to discuss some of the solutions we offer at [YOUR COMPANY] with [PRODUCT]. [PRODUCT] helps companies [SOLUTION] and [BENEFIT]. Is it something you might be interested in?
Excellent! There are actually a few different options that might work for you. Which is your higher priority: [PAIN POINT #1] or [PAIN POINT #2]?
Our [PRODUCT SELECTION 1] focuses on [SOLUTION FOR PAIN POINT #1], while [PRODUCT SELECTION #2] focuses more on [PAIN POINT #2]. Which one would be most suitable for your current needs?
[Prospect replies].
Perfect.
[Ask additional questions to better understand what they need.]
Is [DATE AND TIME] available for a 20 minute demo? I would be happy to show you how we can customize and package an offer to suit your needs.

9. Script to talk to the guards

A gatekeeper is anyone who creates a communication barrier between you and the desired prospect.

Guards can be people who logistically block accessdecision makersuch as administrative assistants, receptionists or office managers. It can also be people who metaphorically create a barrier between you and the prospect, such as: B. those on a budget and product skeptics.

Using cold calling scripts for gatekeepers can help you break the communication barrier and reach the lead you want.

Remember to be professional and polite on these calls, no matter how frustrating it is to put you on hold, literally or figuratively.

Hello, my name is [YOUR NAME] from [YOUR COMPANY] and I'm calling for [POTENTIAL NAME]. Are they available now?
[Gatekeeper may ask why you are calling].
I'm calling to follow up on an email I sent earlier this week.
[Gatekeeper is connecting, in this case you can proceed with another cold call script or block access].
Can you reach me on his voicemail, please? If not, is there a better time to contact you directly?

10. Cold-Call-Voicemail-Skript

It's incredibly important to be prepared for live cold calling, but it's just as important to be prepared for cold calling voicemail. These are unavoidable for every field worker:80% of cold calls go to voicemail.

Again, this is not personal. Most people don't answer calls from numbers they don't know. Prepare with aSales Voicemail Scriptto increase the chances of a recall.

Hello [POTENTIAL POTENTIAL NAME]. I am [YOUR NAME] from [YOUR COMPANY]. I'm sorry I missed you.
I'm calling to follow up on the email I sent you earlier this week about how we can help [PROSPECT COMPANY] with [SOLUTION].
We averaged [AWESOME PERFORMANCE #1] and [AWESOME PERFORMANCE #2] for companies with demographics like yours.
I was just wondering if it would make sense for us to have a quick chat to see if we fit in or not.
You can call me back at [YOUR NUMBER]. Again, [YOUR NAME] is at [YOUR NUMBER] at [YOUR COMPANY].

Advice:Are you doing the right amount of cold calling to meet your goals? This free tool will tell you.

Interactive cold calling worksheetFully customizable worksheet that approximates how many cold calls you need to make each day and in total throughout the month to reach your quota.

11. Follow-up-Voicemail-Skript

Did you know that most prospects need5 episodesbefore they say yes It's okay to leave more than one cold call voicemail, but make sure you leave enough space between your first and second attempts.

In fact, your odds of getting a callback increase by 11% for every voicemail you leave. Just make sure you give the prospect at least 24 hours to call you back before calling again.

After this time, use the following template for a second voicemail for cold calling.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY]. I'm just following the message I left you on [DATE]. Haven't heard anything yet and was hoping we could connect.
[YOUR COMPANY] works with companies like [PROSPECTIVE CLIENT'S COMPANY] who provide [PAIN/CHALLENGE POINT]. [PRODUCT] makes [SOLUTION] with [AWESOME RESULT #1] AND [AWESOME RESULT #2].
Call me if you have a minute to chat. Again, my number is [YOUR NUMBER]. Call me or write me, I look forward to speaking with you.

12. The "I Don't Have Time to Talk" prospectus script.

Cold calling sales reps will encounter many prospects who will quickly interrupt them by saying, "I don't have time to talk right now."

A cold calling script can help you re-engage the prospect and make them personable enough to take a call later.

Hello [POTENTIAL NAME], this is [YOUR NAME] and [YOUR COMPANY]. Do you have a minute to talk?
[The prospect says no.]
I understand. It's a busy time. I plan to call back around 3pm. M. today, unless there's a better time.

This embarrasses the prospect a bit, but ideally, they either accept the proposed timing or suggest a better one. In some cases, they end up choosing to stay on the line with you just to avoid rescheduling.

13. The cold-calling script for hyper-personalization

Depending on the needs and personality preferences of the specific buyer you're cold-calling, you might want to consider a Supercustomgetting closer. Thorough research will help you make a cold call that shows a thorough understanding of the prospect and their needs.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY]. I have a business I wanted to talk to you about, but before we get into it I just wanted to [CONFIRM PERSONALIZED DATA ABOUT THE POTENTIAL (z you) ) ].
[Prospect replies.]
That's great! [DEVELOP WHAT IS NECESSARY]. In any case, I'll call to talk to you about [PAINT POINT/CHALLENGE/SOLUTION]. Have three minutes to talk about the different ways we can help [THE POTENTIAL'S COMPANY] achieve [PROFIT] with features like [FEATURE #1], [FEATURE #2] and [FEATURE #3]. ?
[Prospect agrees.]
Excellent! [PRODUCT] helps companies like [PROSPECT COMPANY] to [VALUEPROPOSITION #1], [VALUE PROPOSITION #2] and [VALUE PROPOSITION #3]. TOA short 20 minute demo will help shed light on all the things we do for [PROSPECT'SCOMPANY]. Can we schedule for [DATE AND TIME]?

14. The email follow-up script

Many cold callers are successful with an email first cold call second strategy. In many cases, whether or not they've opened your message, your name in their inbox will stir up a prospect's memory enough to give you a minute or two of their time when they call.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY]. I emailed you a day or two ago, did you happen to see it?
[Prospect replies.]
Don't worry, I can give you a quick overview in about 45 seconds. In [YOUR COMPANY], [WE SOLVE] with [FUNCTION #1], [FUNCTION #2] and [FUNCTION #3]. Our customers see results like [SUCCESS RESULT #1], [SUCCESS RESULT #2] and [SUCCESS RESULT #3].
I don't want to take up any more of your time today because I know you're busy. Can we make an appointment for a short demo next week? How about [DATE AND TIME]? You don't need more than 20 minutes.

15. Cold call script to handle objections

Sales reps should have several different cold calling scripts designed to handle objections.

16. Script for positioning instructions

If you're looking for a simple, concise introduction to cold calling, you can frame your opening monologue around your company's positioning.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY].
I have been researching [PROSPECT COMPANY] and would like to know more about how they deal with [PAIN POINT/CHALLENGE].
At [YOUR COMPANY] we work with companies like [PROSPECT'S COMPANY] to help with [VALUE PROPOSITION #1], [VALUE PROPOSITION #2] and [VALUE PROPOSITION #3].
Does that sound like it could help [PAIN POINT/CHALLENGE] on [PROSPECT'S COMPANY]?
[The prospect will agree, in which case your goal should be to book a demo. If they resist your value proposition, you can move on to the next part of the cold calling script.]
I understand. Is it ok if I send you a follow up email for you to check at your leisure? I will contact you on [DATE] about [TIME] about this.

17. Recognition Call Script

Some cold calling scripts are designed to help the sales rep learn more about the prospect before scheduling another meeting. In a qualified cold calling ordiscovery call, it is important to create a pleasant conversation tone and to ask open questions.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY].
I've been doing some research on [PROSPECT'S COMPANY] and other similar ones and just wanted to ask you a few questions about [PAIN POINT/CHALLENGE].
Do you have specific problems with [FREQUENT BUYER COMPLAINT]? What have you already tried to solve this problem? What stands in the way of a better solution?
[Prospect replies.]
Thank you for answering my questions. It is useful to better understand your needs. Honestly, it sounds like we could be a good match - we average [IMPRESSIVE RESULT] with companies like yours. I would like to continue this conversation at a more convenient time. Does [DATE AND TIME] work for you?

18. Alternate Login Script

In some scenarios, you may need to take a more indirect route to reach a cold prospect.

If your prospect hasn't opened your emails and is ignoring your calls, a sales rep may consider reaching out to someone else at the company to see if they would be willing to connect you with the lead they want.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY]. How are you doing today?
I tried to connect to [POTENTIAL'S NAME] but couldn't get through. Do you think you can ping me via email or introduce me? Or do you know a better way to reach them?
I'm trying to learn more about [PAIN POINT/CHALLENGE]. [YOUR COMPANY] works with companies like [PROSPECT'S COMPANY] to help with [PAIN SPOT/CHALLENGE #1], [PAIN SPOT/CHALLENGE #2] AND [PAIN SPOT/CHALLENGE #3] and I think we can help be . also for [PROSPECT'S COMPANY].
Anyhow, I appreciate your time and every effort you make to put us in touch. I'll keep an eye out for an email. Thanks again. Have a nice day!

19. The LinkedIn opening script

More than875 million usersLinkedIn is by far the most popular platform for business people. It's so widely used that it's the perfect and relevant transition for almost any cold calling scenario.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY].
Today I saw on LinkedIn that you [LINKEDIN NEWS (e.g. relevant role change, promotion, article shared or published, company news, etc.)].
[RELEVANT OBSERVATION ON LINKEDIN NEWS (e.g. How are you doing in your new marketing role?; Congrats on the big promotion!; I'd love to hear your thoughts on [ARTICLE ITEM]; etc.)]
I am calling because I have researched [PROSPECT'S BUSINESS] and would like to know more about how they are dealing with [PAIN POINT/CHALLENGE].
At [YOUR COMPANY] we work with companies like [PROSPECT'S COMPANY] to help with [VALUE PROPOSITION #1], [VALUE PROPOSITION #2] and [VALUE PROPOSITION #3].
Does that sound like it could help [PAIN POINT/CHALLENGE] on [PROSPECT'S COMPANY]?
Excellent! Let's set up an appointment to talk when it's most convenient. How about [DATE AND TIME]?

20. The prospect's bad timing script.

Some prospects make no secret of the fact that you're harassing them. If you come across a prospect who's obviously upset and upset about your interruption, refer to the cold calling script below to try to work off resentment and come to a yes.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY]. How are you doing today?
[Not good! This is a very bad time to call and I don't answer lawyers!]
I understand, sorry to interrupt you. I've been researching [PROSPECTS COMPANY] and I'm pretty sure we can help [SUCCESSFUL RESULT]. I don't want to take up more of your time, can I email this? Do I have your correct email address: [PROSPECTIVE EMAIL ADDRESS]?
[Flyer confirmed.]
Excellent! I'll be in touch next week on [DATE AND TIME]. Have a nice week!

The idea here is to get them to say "yes," even if it's a very small "yes." Getting them to agree to receive an email at least puts them in a positive, affirmative mood. It also allows them to revisit your value proposition at a time that is more convenient for them.

21. The LinkedIn investigator script

Sales reps can use LinkedIn in unexpected ways to generate cold calling scripts.

For example, the right companies looking to hire new team members often hope to solve a problem that their product might better solve.sales managerwhen looking for new salespeople, they're probably hiring because they need to close more deals. A sales enablement software platform could help increase closed deals more than additional salespeople.

Here's a cold calling script you can use when you're notified of new prospecting opportunities on LinkedIn.

Hello [POTENTIAL POTENTIAL NAME]. My name is [YOUR NAME] from [COMPANY NAME].
I noticed on LinkedIn that you are hiring [JOB]. That's right? Most companies like yours hire new [ROLE] when trying to solve [PROSPECT PROBLEM]. If this is the case, I would like to inform you that we offer [SOLUTION] as [SUCCESSFUL RESULT].
I think it would be worth 20 minutes of your time to watch a demo before proceeding with the recruitment process. How about [DATE AND TIME]?

22. Script cold calling with a special offer

A surefire way to sweeten a cold call is by offering a special discount or promotion when you call. It's a good move to do something extra.leading generationand research promotions ahead of time so you have a more complete pipeline with the offer to score with the offer.

Hello [POTENTIAL POTENTIAL NAME]. I am [YOUR NAME] from [YOUR COMPANY].
Our product [PRODUCT NAME] makes [SOLUTION] with [FEATURE #1], [FEATURE #2] and [FEATURE #3].
In fact, we are offering a special [DISCOUNT/PROMO] to all customers who sign up this month. The deal ends next week and I wanted to get it on your radar before it's finalized. We have seen [SUCCESS RESULT #1] and [SUCCESS RESULT #2] with companies similar to [PROSPECT'S COMPANY].
If you're interested, I'm happy to set up a quick demo so you can see how it works. Would [DATE AND TIME] work?

23. The Social Proof Script

more than 90%of buyers trust customer reviews when working with unknown sellers.

This is why many use cold callingsocial proofin your cold calling scripts. When using this strategy, be sure to be honest and use examples that are relevant to the prospect's goals.

Hello [POTENTIAL POTENTIAL NAME]. I am [YOUR NAME] from [YOUR COMPANY].
I'm calling because I see on LinkedIn that your company is dealing with [ISSUE RELEVANT TO YOUR PRODUCT]. [YOUR COMPANY] specializes in this.
We help companies like [PROSPECT'S COMPANY] - [Similar Company #1] and [Similar Company #2] - [Solution] and [IMPRESSIVE RESULT].
I'd love to set up a demo to show you how it all works. How does [DATE AND TIME] work?

24. The script with a triggering event

One of the biggest annoyances with cold calling is that there can be a dashed sound if not done correctly.

While it's important to use a cold calling script to prepare for your cold call, it's just as important to make sure your presentation sounds casual and unrehearsed. Your answers should make sense in the context of the conversation.

For this reason, using a "trigger event" can be an easy and "natural" way to start a cold phone call. A triggering event can be almost anything that could potentially do a good job.conversation starter. Here are some examples:

I just read an article about [RELEVANT TOPIC].
I saw the article you shared about [TOP] on LinkedIn. My biggest realization was [TAKEAWAY].
I saw that you switched roles recently, how are you?
I saw that you just connected with [MUTUAL PARTNER] on LinkedIn. I've known him since college!
We were both at [PROFESSIONAL EVENT] last week, but we didn't get a chance to talk.

This is what a trigger event might look like in a cold call script template.

Hello [POTENTIAL POTENTIAL NAME]. Here is [YOUR NAME] at [YOUR COMPANY]. I'm calling because [TRIGGER EVENT].
Anyway, the real reason I'm calling you is because I wanted to talk to you about [PAIN POINT] for a moment. Can we arrange a meeting at a time that suits you? A conversation or even a short demo would be helpful to determine your [SOLUTION] needs. Can we do [DATE AND TIME]?

25. Script to rejoin a lost lead

For some prospects, reaching out after a long period of no contact can feel like cold contact. Here's a cold calling script for a new attempt at hitting a long-lost lead.

Hello [PROSPECTIVE NAME], this is [YOUR NAME] from [YOUR COMPANY].
[X PERIOD] ago I got in touch to discuss [PAIN POINT] and [SOLUTION]. At the time, the timing didn't seem right. I wanted to follow up and see how things have progressed in the meantime.
[The prospect replies.]
Wow interesting! Did you have success with [SOLUTION]?
[The prospect replies.]
[PRODUCT] continues with [VALUE PROPOSITION #1] and [VALUE PROPOSITION #2]. Also since our last conversation [CURRENT ACHIEVEMENTS]. I would like to set up a short demo so you can see it in action. Can we schedule for [DATE AND TIME]?

26. A script for potential customers who are already being served by a competitor

It's not unlikely that in between some of your cold calls, you'll reach prospects who are already working with one of your competitors. You should have prepared a cold calling script for this scenario.

Believe it or not, these are some of your "warmer” Cold calling: They already know they are willing to pay for a solution your product offers. Your job is to convince them that your product does it better.

Hello [POTENTIAL POTENTIAL NAME]. Here is [YOUR NAME] at [YOUR COMPANY]. How are you doing today?
[The prospect replies.]
nice to hear I'm calling to talk to you about [PRODUCT] and how [BENEFITS #1] and [BENEFITS #2].
[The prospect informs that he is working with a competitor.]
Oh! In fact, we have many customers who started with it. Many of them found that [PRODUCT] [ADVANTAGE #1] and [ADVANTAGE #2] performs better than [COMPETITION], mainly due to [UNIQUE SELLING POINT OF PRODUCT]. Also [UNIQUE ADVANTAGE #3]. The switch is easy and can be completed in less than a business day.
Can we make an appointment for a non-binding demo next week? How about [DATE AND TIME]?
[If the prospect remains reluctant, continue to the next part of the script.]
I understand. Please contact us if anything changes. Out of curiosity, under what circumstances would you consider switching providers?

27. One last try cold call script

Despite your persistence, you find yourself at the end of the line with many prospects who don't respond.

On your last connection attempt, use the following cold call script.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY].
I wanted to share some ideas on how [PRODUCT] can make [VALUE PROPOSITION #1] and [VALUE PROPOSITION #2]. I have tried to contact you several times but have not received a reply. If I don't hear from you after today, I will not contact you again.
If you would like a 20 minute chat about how [PROSPECTIVE'S BUSINESS] can achieve [BENEFITS 1] and [BENEFITS 2], please call me on [YOUR NUMBER]. Again, my name is [YOUR NAME] under [YOUR NUMBER].

28. Script if you need a quick answer

While it's ideal for any cold call to be well researched, adapted, written, and practiced to perfection, it's not always practical. There are some scenarios where you need to make as many calls and get as many replies as possible in a short period of time.

Hello [POTENTIAL POTENTIAL NAME]. Here is [YOUR NAME] at [YOUR COMPANY].
Would you be interested in a [SOLUTION] to [PAIN POINT/CHALLENGE] that has [BENEFITS]? [PRODUCT] can help.
Would you like to discuss more or see a 7 minute demo?

29. A script for the potential client who thinks you're too expensive.

Some cold calling prospects may not be as "cold" as you think. For example, some may recognize your company name and then explain that they have already ruled that out because of the cost.

Cost is one of the most common sales objections, and sales reps should have cold calling scripts ready to address it.

Hello [POTENTIAL POTENTIAL NAME]. Here is [YOUR NAME] at [YOUR COMPANY]. We work with companies struggling with [PAIN POINT/CHALLENGE] for [SOLUTION].
[Oh yes, hello. i heard from you I actually checked it out, but I think it's out of our price range.]
Nice to know you know us by name! In fact, we have several different pricing tiers, and users of all tiers enjoy [BENEFITS #1], [BENEFITS #2], and [BENEFITS #3]. Our average ROI per user is [RELEVANT METRICS] at all levels - all of our customers find their investment worthwhile.
I'd like to set up a demo early next week so you can get a better idea of our many offerings. Can we say [DATE AND TIME]?

30. Script for prospects who need to climb the ladder

Some cold prospects will be vague in their response, saying they need a chance to discuss things with their purchasing team or someone more senior in their organization.

Whether this is truth or a hang-up tactic, it's a good idea to have a cold calling script for this scenario.

Hello [POTENTIAL NAME], this is [YOUR NAME] at [YOUR COMPANY]. Do you have a few minutes? I would like to talk a little bit about [PRODUCT] and the [VALUE PROPOSITION].
[I can't really go into detail right now because I need to discuss this with other people on my team.]
I understand! I'll send you all the details so you have everything you need when reviewing your options. What's your e-mail address? I will contact you on [DATE] or [DATE] to see if you have any questions. Which day suits you best?

Tips for cold calling

Keep these tips in mind as you work your way through your next cold calling list.

reading room

Active listening.It will go a long way in improving the success rate of your cold calling efforts.

This can be a bit more complicated than active listening in a face-to-face conversation, but salespeople can learn it over time.

One way to “read the room” as a cold calling salesperson is to ask for permission early on for the lead’s time.sales pitch. Your response to this question will tell you a lot about how the rest of the call might go.

Cold calling requires sales reps to be perceptive and insightful on the phone.

control the conversation

To be effective at cold calling, sales reps need to be able to take control of the conversation from the start.

It's important to be transparent about why you're calling, and it's polite and generally appreciated to give timelines so the prospect knows what kind of commitment you're making.

The prospect will also trust you to walk the line between building a relationship and respecting everyone's time. Be clear about your next steps and be persistent (but always polite!) to achieve your cold calling goal.

Identify yourself with the prospect

Make it clear to the prospect as soon as possible that it really is yousaberthem. They feel their pain and are committed (and experienced) to finding a solution for them.

Use language that you know resonates with your buyer personas when describing thempain pointsand challenges, but also in the way you describe the benefits and USP of your product.

Above all, remember to focus on the view. This call is about her; It's not an opportunity to make your sale.

Use psychology to your advantage

The best cold callers know all the little psychological "tricks" that give them a little edge. Each of them may seem small, but all the small benefits can add up.

Tactics like social proof, mentioning mutual connections, asking open-ended questions, andTell stories(taking into account time constraints) are effective in helping cold calling prospects maintain interest.

Advice:All great stories have a basic structure: they react to theWeil,The, jifthroughfour characters: attitude, character, conflict and resolution.

Sales reps can also practice positioning themselves as industry experts (much of which comes from tone of voice and command of the conversation) and subtly make it clear that they've done their research by asking highly personalized qualifying questions.

The general idea is to make it easy for the prospect to say yes. Lead them to a positive state of mind.

Prepare for Plan A (and B and C and D)

Plan every detail of your cold calling schedule to the best of your ability.

There's actually a lot of cold calling data that can help inform your strategy.Yesware dataof 2022 proved that the best time for cold calling is weekday afternoons. Additionally, most calls longer than five minutes occur between 3:00 p.m. and 6:00 p.m. M. and 5:00 p.m. M. Tuesdays and Thursdays.

It's also important to plan for the unexpected. Salespeople know that most cold calls go unanswered, and those who do are likely to be interrupted by objections or lack of time. Sales reps should have one plan and multiple backup plans for a variety of scenarios, and cold calling scripts for each plan.

practice often

Cold calling scripts are relatively ineffective unless practiced and rehearsed.

Knowing what you want to say before you start the conversation will help you focus on the message and give you confidence as you enter a new sales relationship.

Practice enough so that your pitch sounds natural and calm. The wrong sample type will make you sound robotic instead of prepared.

Think of a conclusion to every conversation

Remember that cold calling is not about making a sale.

Each cold call has a slightly different specific purpose; Whatever it is, make sure it's clear from the start. That way, when the cold call goes off plan, the sales reps can use their intended "close" as a guide to keep the conversation productive.

A concrete deal also helps sales reps strategically plan their dealFollow up.

Check the calls regularly

It's a good idea to record some cold calls and review these recordings regularly. Hindsight is 20/20, as they say, and listening to your past interactions will help you think about how to improve your cold calling scripts for future prospects.

Do you like cold calling? What strategies usually work best for you? What is your typical goal at the end of a cold call?

30 Cold Calling Scripts That Will Get You More Meetings | simware (2023)